We are a research-generated investment analysis firm for institutional and individual investors.

Reid & Rudiger, LLC brings decades of experience providing independent, research-driven investment intelligence to institutional and individual investors. Founded on the principles of objectivity, integrity, and conflict-free analysis, the firm combines disciplined fundamental research with deep market expertise to help clients navigate an ever-changing financial landscape.

Our expertise spans a broad range of investment disciplines, including comprehensive equity research, strategic portfolio analysis, macroeconomic and market analysis, industry and sector in intelligence, and customized research solutions.

Every engagement is grounded in rigorous analysis, objective research, and a steadfast commitment to delivering meaningful investment intelligence. By combining disciplined analysis with decades of market experience, Reid & Rudiger provides the insight, perspective, and analytical rigor investors need to make informed, confident, and disciplined investment decisions.

 

Our Services

  • Risk Assessment and Investor Monitoring

  • Financial Modeling and Valuation Services

  • Portfolio Strategy and Asset Allocation Research

  • Environmental, Social and Governance Research

  • Independent Investment Research

  • Customized Research and Advisory Services

  • Equity, Market, and Economic Analysis

  • Investment Due Diligence

 
 

Our leadership team has a combined 80 years of experience on Wall Street. Their hands-on experience brings our clients a more knowledgeable approach with the skill set necessary for tackling various market environments.


Clifford R. Reid

Clifford R. Reid is a co-founder of Reid & Rudiger, LLC.  He has over 29 years of experience in the equity markets.  He works closely with many of the firm’s clients in selecting equity and debt investments that meet their investment objectives. 

Mr. Reid is instrumental in client development for the firm. He is a well-respected mentor for many employees of the firm as well as to youth in his local community. He is head of the firm’s diversity committee and a supporting sponsor of the arts through PBS.
 

Edward J. Rudiger, Jr.

Edward J. Rudiger, Jr. is a co-founder of Reid & Rudiger, LLC. He has over 28 years of experience in the equity markets.  He works closely with many of the firm’s clients in selecting equity and debt investments that meet their investment objectives. 

Mr. Rudiger has held various positions over the years at Reid & Rudiger. Mr. Rudiger served as CEO, running the firm’s day-to-day operations and guiding the firm from its earliest days of inception while cultivating the firm’s astute reputation for 20 years.
 

Marc Harrison

Marc Harrison, CMT is a co-founder of Reid & Rudiger, LLC. He has over 32 years of experience in the equity markets. He earned the Chartered Market Technician (CMT) designation from the CMT Association. Mr. Harrison is the Chief Investment Strategist of Reid & Rudiger, where he is responsible for analyzing a wide variety of investments and asset classes including equities, debt, options, commodities and other investment vehicles.

 
 
 

Our goal is to build long-lasting client relationships

Reid & Rudiger prides itself on the integrity of its internally-generated research to provide customized strategies to the sophisticated high-net-worth investor. We strive to create a value-added experience for our clients driven by a keen focus on the equity markets. 

With the Internet, social media, message boards, Twitter, and traditional media outlets bombarding investors, misinformation and “fake news” rumors are more common than ever before. Reid & Rudiger is determined to cut through all the noise and provide our clientele with unbiased recommendations. The firm is not influenced by investment banking fees, soft dollars, market making, and order flow income.

 
 

The Cornerstone of Our Methodology

In an investment world increasingly focused on passive investing, our goal is to provide active portfolio management that generates long-term profitability with superior and consistent results for our clients.

Our research methodology combines both technical and fundamental analysis to create opportunities for our clients.  We strive to provide clients with unbiased, fresh, and actionable ideas in a timely and informed manner.

Both macro and micro factors influence investment decisions. We seek to exploit market opportunities that are presented in technical analysis, fundamental analysis, special situations, short selling, risk arbitrage, reorganizations, distressed securities and other situations.  

We are focused on not only what the information flow will be, but how that information will impact changes in equity prices in varying market environments. 

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